Why You Should Follow Competitors On Social Media?

In the digital era, social media is a powerful marketing tool that when fully utilised can lead to loyal customers and a reliable source of engagement with every post. But as competitors also utilise this method of marketing following their social media campaigns could be an ideal way of drumming up business. Whether you enlist the help of digital marketing services or implement them in house, this can not only boost engagement, but it can drive traffic back to your site. In this article, we will be looking into whether or not you as a business should follow your direct competitors on their social media channels.

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Monitor Content Quality

If you are writing content for your website and social media that is not receiving the engagement that you were expecting the following your competitors on social media may be able to benefit you. By looking at the engagement figures that …