Every business worth its salt needs good marketing. The thing is, if you are going to outsource this marketing, you want to make sure that you are outsourcing to the best.
How do you find the best marketers for your business in today’s climate?
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Before you start, you need to go back to basics and find out exactly what it is that you need from your efforts.
You need to make sure that you know what it is that you expect to get from your marketing strategy.
Once you do this, you can hire at the appropriate point.
You see, it’s no good going in and hiring the best senior marketer you can find, only to discover that six months down the line that they want a higher salary than you can afford.
More senior marketers will come with their own set of issues, and if you are just starting out you should bear this in mind.
Throughout the whole process, you should rely on yourcustomer feedback as just one metric by which you gauge the success or otherwise of your campaigns.
Next you’ll want to determine what it is that you actually want your marketer to do.
Is it social media marketing that you want?
If so then you will need to be very careful in your hiring process. Every marketer out there these days is going to tell you that they are a social media expert.
That’s OK, they may well be, but you’ll need to make sure that they actually are.
Test your candidate beforehand with some example campaigns.
Ask them to come up with a selection of campaigns that you think may showcase their skills and test their ability to work within your company environment.
When they have done this, then you can ask them to run one of these campaigns.
The hiring process is going to cost money, you can’t avoid that, so take them on with this one campaign on a fixed fee that you arrange beforehand.
How did they perform?
What were your expectations and did they meet them?
Bear in mind that they are not working closely under your supervision, so you’ll have to tailor your expectations, but you can get an idea of what the quality of their work is like.
One of the best ways to find a new hire is through word of mouth. This is where great networking with other businesses and like minded people comes in.
Job boards are another way you can find staff, be aware that there will be a lot of people on job boards looking for work.
Increasingly, marketers will expect to be hired through social media channels. And this is where you should be looking to make your hires in the modern world.