Not all successful entrepreneurs crave the limelight
For years, I have been as addicted to the antics of Tesla’s CEO as any Muskite. But perhaps I’m developing Long Elon or Musk Fatigue. The relentless train of high-publicity hi-jinks is starting to wear. It even has me wondering — why do it at all? It must be exhausting. Why not just run a company without picking fights with cave rescuers, a public spat with Twitter or shooting cars into space?
If you look down the top 50 of the Forbes rich list, one thing becomes clear. Many, unsurprisingly, are household names. But many are not. And of the household names, not all are A-list CEO-lebrities.
So why do some wealthy businesspeople hog the limelight while others just get on with the job? What separates people like Musk, Jeff Bezos and Larry Ellison from the wealthy individuals you’ve never heard of? What makes Goldman Sachs chief David Solomon, a