The Essentials of Media – Revisited


4 Features That Make A Good Press Release

There are many people who feel that press releases don’t create much impact and weight as they had before. And while it is true that there are others who are misusing them, these releases can still have a significant impact on helping to create buzz about your brand and products so long as it is written properly. To help you create effective and impressive press release, there are a number of tips that you must be aware of to ensure that your release can deliver the desired results.

Number 1. Newsworthy – if you are going to look around, you will find that there are many people writing news that are unworthy releases. To become successful, you should be certain that the release has got something that’s worth mentioning. Basically, this could be just about anything from introduction of new product, abnormal profits and so forth. You should not make a release that’s not adding anything new to people as a general rule.

Number 2. Informational – initially, people make use of press releases to be able to popularize their brands. You will not go anywhere if you are going to follow this process. Press release that you’re going to write should be informative. If you’ve introduced a new product, then you must tell your readers more about it and not just about your company. If you want journalists to find it interesting, pick it up and then either distribute or publish it, then you should talk about statistics and facts of the product as well.

Number 3. Timely – the release isn’t going to create an impact as what you expect it to if it’s released at the wrong time. Experts actually recommend writers to send releases during productive hours of day. Thus, it is likely to catch the attention before 10 am. However, you have to be cautious of the day that you’ll send it out. As a general rule, you must send it either on Tuesday or Wednesday and never on Monday, Friday or even during weekends as there are only few or no people who read during this time.

Number 4. Easy to read – no one is going to read your press release if it’s written in hard to read language. Not only that, no one is going to read or share it if it is not formatted beautifully. Your release has to be written in easy language and also, it has to be formatted professionally so by that, people will have easy time of navigating through it.

Press releases can be both impactful and effective as long as it meets these 4 features.