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Best Web Design Company: Understanding Graphic and Web Design

Graphic design and web design are just two of the many information technology jobs in demand today, since E-commerce is continually expanding and innovating. Graphic design involves creation of medium visual communication solutions, either 2D or 3D, digitally or in paper. Graphic design output is reproduced in delivering its objective as many times as possible.

Graphic design output include website user interfaces, logos, sketches for fashion, tattoos, or industrial design, animated characters, typefaces, print, advertisements, movie, flyers, newspaper, movie credits, and textile designs. These examples are only part of the big picture of graphic designed applied today.

Web design involves new, informative and accurate solutions in various web medium. It incorporates graphic design because the final output uses a visual medium. Web design incorporates every part of web experience that goes beyond visual output. Web content is a crucial part of web designing because it is the content that can be keyed on major search engines, which is a huge part of user experience. The search engine rankings also rely on the web content or the number of times the website is visited or viewed. Designing a web experience incorporates copywriting, user interface design, logo design, on-site SEO, social media promotion, link-building, information architecture, design for accessibility, navigation design, HTML mark-up, flash animation, content imagery selection, optimization of conversion rate, and pay-per-click advertisements. These disciplines create a huge impact in user experience and in the success of a website. Both graphic design and web design are important aspects of web development, and anyone who only offers graphic design cannot be considered a web designer.

What are the indications of a successful website? A website is considered successful if it is able to capture the interests of the right audience with the right numbers. It must be optimized so people can immediately access and search when needed, whether they find it via organic or non-paid search, advertising, PR or social media. The website should be user-friendly and compelling to keep people’s attention, with good navigation interface, helpful quick links and easy to see identifiers. The website must be easy to read and understand, regardless of disability or impairment, and it should be accessible even if the user has a slow internet connection. It should work in a wide-range of devices such as laptop, desktop, tablet or smart phone. Lastly, the parameter of a successful website is its sales from leads and visitors. If you are planning to market your business online, better get the expertise of a professional web designer. We are ready to help you succeed in your business.

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