How to Ace Your Small Business Website
Envision your small business website as a first impression for your potential clients. Is it user-friendly, and is it clear in conveying your business’ products and services? If not, visitors can cease to be interested and dump your site, not adding to your repeat customers.
Be Clear about Your Business and Why It’s There
Because you have but a few seconds to engage people and keep them on your site, your value proposition and intent should be crystal clear the moment they hit your homepage. Excellent visual design, pictures and animation can always enhance a website’s appeal, but you have to take your business’ message into account as well.
Make Your Website User-Friendly
If you’re starting something from scratch, your first task is to ensure you have the right team working for you. Most importantly, you need both information architects and technical developers at the core of the creative development process. That means will not only be contributing conceptual ideas, but also helping you provide a positive user experience.
Don’t Undermine SEO
Unless your site is search-engine optimized, you’re virtually eliminating almost every possibility of organic traffic or unexpected encounters with your brand. If you allow your idea to ultimately lead the technology solution, that’s a great start, but you have to ensure it’s compatible with the leading search engines. At least, you should generate a site map and fill out title tags, heading titles, and site description appropriately.
Make Your Brand Live
A lot of corporate websites are soulless, with all that static content, business jargon, stock imagery, and using stock imagery, business jargon, static content, and generic web design. All of these make for poor user experience. And that’s a huge problem, as your site plays a pivotal role in your branding. You can create the best branding experience by being yourself. Talk to people in real-time, and let your brand be the reason for them to talk to each other.
Currently, about 5 percent of traffic to business websites comes through mobile phone, and next year, with more smart phones hitting the market and carriers continuing to improve their cellular wireless capabilities, that number is seen rising dramatically. Therefore, your website must be designed not just for PCs, but also for mobile devices like smart phones and even basic phones.
Track Everything with Analytics
You have to monitor your online progress to make sure that it is in step with your company goals. If your budget is limited, just use the free Google analytics package. Once you have proven that your tags are working, pull weekly reports and closely examine user behavior on your site. Luckily, trends will not take long to spot.
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